Author
Helen Barklam
Helen Barklam is a journalist and writer with more than 25 years experience. Helen has worked in a wide range of different sectors, including health and wellness, sport, digital marketing, home design and finance.
The share price of TUI AG, one of the largest travel and tourism companies in the world, has experienced significant volatility in 2024, reflecting both the broader challenges in the travel industry and the company’s recovery efforts post-pandemic. As of mid-September 2024, Tui share price stock is trading at around €6.65 to €6.72, showing some recent positive momentum after reaching lows earlier in the year().
The share price has been on a gradual upward trend in recent weeks, buoyed by encouraging financial results from TUI’s summer 2024 performance. The company reported a substantial 23% increase in revenue, climbing to €22.22 billion, and marked its return to profitability with a profit of €539.30 million(
). This recovery is a welcome turnaround from the heavy losses TUI faced during the height of the COVID-19 pandemic, which devastated the travel industry.
From a technical analysis perspective, TUI’s stock is showing potential for further growth. It has been testing resistance levels around €6.68 and is expected to target €7.34 to €8.02 if it continues this upward momentum().
However, investors should be cautious. While TUI has demonstrated a strong recovery, significant risks remain. The company is carrying a substantial debt load, which could affect its financial flexibility. Additionally, the travel sector remains inherently volatile, influenced by factors such as global economic conditions, consumer demand, and unforeseen disruptions like geopolitical tensions or environmental crises(
In summary, while TUI AG has made significant strides in its recovery post-pandemic, the stock remains a high-risk investment. There is considerable upside potential, with analysts forecasting a further rise in the share price, especially if the company continues to improve its profitability and maintain strong revenue growth. However, given the risks associated with its debt and the volatility of the travel sector, investors should weigh the potential rewards against these challenges
Helen Barklam is a journalist and writer with more than 25 years experience. Helen has worked in a wide range of different sectors, including health and wellness, sport, digital marketing, home design and finance.