* US sales almost tripled to £6 million – driving growth across all sectors, despite ‘complex’ domestic environment hit by ‘persistent cost of living concerns’
Furniturebox co-founders Dan Beckles and Monty George at the firm’s state-of-the-art warehouse next to the M4 at Chippenham
Furniturebox has returned to profit with a 20% surge in sales.
The online retailer made a £612,288 profit in 2024 following a £1,030,530 loss the previous year due to the £3 million investment in its new warehouse headquarters.
Sales increased by 20.6% from £21,333,813 in 2023 to £25,617,335 last year.
Turn-over in the United States almost tripled to £6 million – with more than 100 products launched and reach expanded through Amazon US, and European sales outside the UK doubled.
Revealing results for the 2023-24 financial year ending on July 31 2024, co-owners Monty George and Dan Beckles, both aged 27, said US expansion drove growth across all sectors, despite a ‘complex’ domestic environment hit by ‘persistent cost of living concerns’.
Co-founder and managing director Monty George said: “We are delighted to have returned to profit with a big jump in sales in what has been a really tough market for everyone in the interiors market.
“Our first loss the previous year was due to the major investment in our new warehouse headquarters which has brought huge efficiency savings and allows us to deliver more quickly than our competitors.
“This was part of a long-term strategy which is really paying dividends with a strong new management team in place, all committed to sustainable growth here and in the US and throughout the rest of Europe.”
In a strategic report accompanying the results, George and Beckles said their ‘core growth strategy’ remains on track and they were confident of ‘accelerated momentum’ in the current financial year, despite ‘mixed signals in the market’.
The report said that new challenges including conflicts in the Middle East had led to shipping delays and rising costs, putting pressure on margins.
But the business had still managed to increase margins due to its strong supplier relationships and proactive planning.
Furniturebox has made sustainability a big priority with a ‘no plastic’ first approach which has seen a significant reduction in plastic usage and greater use of recycled material.
The company has achieved FSC (Forest Stewardship Council) certification for the second year – using forest products that are sustainably sourced and managed.
More than 90 new products were launched and costs were managed with technology advancements including adopting AI-driven tools.
Furniturebox strives to foster an environment of openness and enjoyment and ‘if employees dread Monday mornings, we know we have failed’.
The move to the new 88,000 sq metre warehouse HQ next to the M4 at Indurent Park near Chippenham has now ‘fully stabilised’ and ‘incremental efficiency improvements are being implemented continuously’.
The investment in a state-of-the-art warehouse and distribution centre means Furniturebox can deliver for free throughout the UK the next day on most orders placed 8pm the previous night – among the very fastest delivery times online and a match for global brands with their own delivery teams.
Furniturebox’s warehouse and dispatch teams have been nominated for the Distribution/Delivery Heroes Award at the prestigious 2025 Retail Week Awards in March.
Furniturebox has more than 8,000 reviews on Trustpilot and a near perfect 4.9 rating.
An incredible 95% of customers on the online review sites experienced the highest levels of service with the online retailer.
One study found that just 3% of customers post five-star reviews on Trustpilot – which shows how Furniturebox’s focus on quality is paying off.
Furniturebox provides a choice of premium furniture representing value, quality and style with the very best contemporary and modern designs.
Furniturebox was founded by former school friends George and Beckles ten years ago and is already a rival to Dunelm, Habitat and Ikea as one of the UK’s leading furniture brands.
George and Beckles are part of a new breed of ‘Gen Z entrepreneurs’ creating ecommerce businesses worth millions.
The Furniturebox team outside the company’s 88,000 sq metre warehouse next to the M4 at Chippenham, Wiltshire
