French fintech company Market Pay, a leading pan-European payment platform, has launched a new point-of-sale (POS) software payment solution, designed to integrate terminal (POS) and smartphone (SoftPOS) payments into a single app.
This innovative solution aims to simplify payment processes for merchants by enabling them to handle all point-of-sale transactions through one unified system, providing greater flexibility and ease of use.
A Single App for All Payment Needs
Market Pay’s latest offering allows retailers to accept payments via traditional terminals as well as iOS and Android smartphones and tablets, all within one app. This streamlined solution not only enhances the customer experience but also simplifies payment management for merchants by offering the same functionalities across devices.
The app provides a unified interface, enabling retailers to process payments with the same available payment methods—whether through terminals or mobile devices—along with consistent reconciliation and transaction analysis reports.
Aude Vicaire, Managing Director of Market Pay Tech, explained: “Where merchants previously had to navigate between two separate applications with different interfaces and configurations, we now offer a seamless, unified app. This brings significant advantages for payment management, but more importantly, it allows retailers to offer a wider variety of shopping experiences.”
Enhancing Flexibility During Peak Sales
This new solution is particularly beneficial during high-demand periods, such as busy sales seasons or at pop-up events. Retailers can combine traditional checkout payments with mobile payments across the shop floor, ensuring greater flexibility while maintaining the same features—whether payment is by card, digital wallet, or gift card. The system offers the same level of security and operates on a single management interface.
Connected to Market Pay’s comprehensive management platform, merchants can easily track all transactions in real-time and access detailed reports to optimise their payment operations.
Market Pay’s Commitment to Simplifying Payments
Since its founding in 2016, Market Pay has positioned itself as a leading force in the European payment industry, providing innovative omnichannel digital solutions to both large retailers and smaller merchants. Drawing on its extensive experience in the retail sector, Market Pay manages the entire payment value chain, aiming to eliminate complexity while offering cutting-edge, user-friendly solutions.
With operations spanning seven countries—including France, Italy, Spain, Belgium, Lithuania, Denmark, and Poland—the company currently manages 2.5 billion transactions a year across 175,000 terminals and over 5 million managed cards. Employing more than 300 people, Market Pay is dedicated to delivering simplified payment solutions that help merchants optimise their sales operations and meet the growing demand for diverse payment options.
By integrating POS and SoftPOS payments into one app, Market Pay continues its mission to revolutionise the payment sector, providing retailers with the tools to enhance their customer experience and streamline their operations.
